About

I'm Krystle DeSantos, a Creative Director, Visual Storyteller and Editorial Stylist whose work lives at the intersection of culture, fashion, and identity. I don't separate who I am from what I make. My Guyanese heritage, my love of vintage, my obsession with color and print — all of it shows up in every project, every campaign, and every visual story I help tell.

Over the past decade I've worked on both sides of the brand equation, as a creative directing campaigns, styling editorials, and building visual identities for brands including Nike, Apartment Therapy, Ashley Home, Kipling, and Pinterest, and as a strategist embedded inside Amazon and LinkedIn, where I built and managed ad creative and campaign infrastructure at scale. That dual perspective is what makes my work different. I understand how brands think, how audiences respond, and how to close the gap between the two through visuals and storytelling that perform. Beyond the creative, I also work with clients across tech, finance, and the public sector as a Content Strategy Manager to develop campaigns that connect.

Fashion, for me, has always been more than trends. It's a record of culture, a form of self-determination, and one of the most immediate ways a person or a brand can communicate who they are. That belief shapes everything — the way I approach a shoot, the way I build a mood board, the way I think about what a brand's visual language should feel like in the world.

As a lifelong vintage lover, I'm drawn to the character, craftsmanship, and stories that live inside old things. In 2020 I founded Lillian & Joan, a culturally-rooted accessories and fashion brand inspired by the rich colors, patterns, and history of the Caribbean. Now relaunching in 2026, it remains the most personal expression of everything I believe about style — and proof that a brand can be both beautiful and rooted in something real.

In 2024, I led a style and professional presence workshop for over 100 CDC staff members, exploring how personal style shapes confidence, leadership, and impact. That work is becoming a formal offering for organizations that want their people to show up with intention.

If you want campaigns and content that look considered, feel alive, and leave an impression — let's talk.