About

I'm Krystle DeSantos, Creative Director, Storyteller, Editorial Stylist. My work lives at the intersection of culture, fashion, and identity, and I don't separate who I am from what I make. My Guyanese heritage, my love of vintage, my eye for color and print all show up in every project, every campaign, every visual story I help tell.

Over the past decade I've worked on both sides of the brand equation. As a creative, I've directed campaigns, styled editorials, and built visual identities for Nike, Apartment Therapy, Ashley Home, and Kipling. At LinkedIn and Amazon, I spent nearly a decade managing large media accounts, leading campaign and creative strategy, driving full-funnel performance, and building the operational frameworks that kept high-value clients growing. Today I also bring that strategic lens to content work across brands and industries. That dual perspective, knowing how brands think and how audiences actually respond, is what closes the gap between a beautiful idea and content that performs.

Fashion, for me, has always been more than trends. It's a record of culture, a form of self-determination, and one of the most immediate ways a person or brand can say who they are. That belief shapes everything: the way I approach a shoot, the way I build a mood board, the way I think about what a brand's visual language should feel like in the world.

In 2020 I founded Lillian & Joan, a culturally-rooted accessories and vintage fashion brand inspired by the colors, patterns, and history of the Caribbean, now relaunching in 2026. It's the most personal expression of everything I believe about style, and proof that a brand can be beautiful and rooted in culture at the same time.

I also bring this work into organizations. In 2024 I led a style and professional presence workshop for over 100 CDC staff, exploring how personal style shapes confidence, leadership, and how you're perceived before you say a word. It's becoming a formal offering for teams that want their people to show up with intention.

If you want campaigns and content that look considered, feel alive, and leave an impression, let's talk.