Creative Direction

Woman walking on sidewalk in a suburban neighborhood with historic brownstone houses, wearing glasses, a white skirt, a white shirt with a yellow and black argyle vest, and black and white sneakers.

About This Service

My approach to creative direction starts with culture. Every visual decision — the palette, the casting, the styling, the setting — is grounded in a story. Not an aesthetic trend. A story.

I bring over a decade of brand experience, a deep love of vintage, and a trained eye for color, print, and unexpected combinations that feel personal rather than produced. My work extends to the full frame — from wardrobe and casting to set design, backdrops, and experiential styling as part of broader campaign work. The result is work that doesn't just look good. It resonates.

I work with you on:

  • Brand Campaigns

  • Fashion Editorials

  • Digital & Social Content Creative

  • Experiential Activations & Set Styling

  • Music Videos & Short Films

  • Editorial Features & Brand Partnerships

HOW WE WORK TOGETHER

  1. Discovery. We start with your brand, your story, and what you want people to feel. I ask questions most people don't.

  2. Concept. I develop a creative direction: mood, visual language, styling, casting, references. Everything tied to a central idea.

  3. Execution. I bring the vision to life — on set, on location, or in collaboration with your team — and stay involved through final delivery.

CREATIVE DIRECTION PORTFOLIO

From the Nike Feel The Real campaign to the Ashley Furniture editorial — every project starts with a story and ends with something that sticks.

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Ready to build something that lasts?

Tell me about your project and let's figure out if we're the right fit.

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